Joel Goldfus
1932-July 18, 2010
Los Altos, California
Joel Goldfus, 78, died at his Orcabessa, Jamaica, home July 18, 2010, of non-Hodgkin's lymphoma.
He was born in Minneapolis, Minn. After moving to California with his parents in the 1940s he attended San Diego State University. In the 1950s he began a long career in advertising, first for BBD&O in San Francisco, and later for Foothill Community College, San Antonio Merchants Association, Rancho Shopping Center Merchants Association, Loyola Corners Business Improvement District and the first Los Altos Farmers' Market.
He is survived by his daughter, Lisa Goldfus; his son, Craig Goldfus; and one grandson.