Lasting Memories
M. H. Berg Berg
1920-Nov. 21, 2008
Menlo Park, California
Russell M.H. Berg Berg died at Stanford Hospital last Nov. 21 at 88, three weeks after being diagnosed with lymphoma, complicated by kidney failure. He was a retired Hewlett-Packard official who once worked on the launch of the classic HP-35 handheld calculator that revolutionized how people related to computers.
A native of Pittsburgh, Pa., he moved with his family to Los Angeles at age 9, where he graduated from Beverly Hills High School. He entered the University of California, Los Angeles, as a pre-med student, but transferred to Stanford University after a year. World War II interrupted his studies, and as an ROTC student he joined the U.S. Navy, serving as a lieutenant commander in the Pacific. He was serving on the ship, "Curtis," which was bombed at Pearl Harbor on Dec. 7, 1941.
During the war he married Marjorie Lee Biddle of New Jersey, where they settled after the war. They had three children. Berg worked in publishing and advertising in New York, at McGraw Hill and Scientific American Magazine. In 1966, he joined Hewlett-Packard in Palo Alto as director of marketing and communications.
He retired in 1985, and was proud of having been involved with the development of the famous HP-35 handheld computer that became one of HP's early staples. Following his retirement, he consulted with Silicon Valley companies and entrepreneurs. He also served on the boards of Sensory Access Foundation, which provides technology to help the visually impaired, and of the Archimedes Foundation, which works on access technology for persons with disabilities.
In 1974, Berg married Tuula Pullinen of Helsinki, Finland, and they resided in Menlo Park. They shared a love for Italy, and at 70 studied Italian. He also adopted Finland as a second homeland.
He is survived by Tuula, children Deborah, Christopher and Laura, four stepchildren, four grandchildren and three great-grandchildren.
I met Russ on a BA flight from London to San Francisco in 1980 on my way to meet Oracle Corp. (then named RSI) for the first time. I subsequently had the privilege to be President of Oracle Europe until 1988 and met Russ several times to discuss various aspects of the IT industry. He was an extremely wise man and a wonderful mentor to have. I also shared the love of Italy with him and he once guided me through the city of Florence, a place he knew intimately.
Russ was a mentor to me and my market research firm. He was brilliant and humble at the same time. He was an incredible wordsmith. He came up with name, Dionex, for a company which specializes on ion exchange. He came up with the term, Video on Demand. He kept in touch with young people in Silicon Valley and always was generous with his time and advice. I will remember Russ fondly for as long as I live.